Advertise on tsx.com

Advertise on tsx.com

Reach Affluent and Active Investors on tsx.com

Tsx.com attracts an audience of wealthy, savvy investors with above-average disposable incomes, seeking information to assist them with making sound investment decisions.

Communicate your message to this captive, sophisticated audience on tsx.com.

Viewed as a trusted and unbiased source of information about the Canadian capital markets, our web site attracts over 1.2 million unique visitors per month, rich with high net worth individuals, with disposable income, who are interested in making sound investment decisions. And with between 36 and 40 million page views per month, tsx.com represents a phenomenal opportunity to communicate with your target audience!

Targeting Capabilities

Targeted ads are those that are only served up based on certain criteria. This enables advertisers to specifically target their message to a select group of people. Targeting parameters may include:

  • Geographic - by city, province, ISP
  • Daypart - time range, date range (weekends/weekdays only)
  • Lanugage - English and/or French
  • Section - Target trading/financial professions by having your advertising appear in specific site sections.

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Metrics & Demographics

Age chart
 

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Accepted Ad Formats (compliant with IAB Canada standards)

Standard Ad Formats

Ad Unit Size File Size
(GIF/JPG)		 Flash Size
(Flash)		 Animation/
Looping		 Border
Leaderboard 728 x 90 20k max. 30k max. 15 sec or Loop 3x None
Big Box 300 x 250 20k max. 30k max. 15 sec or Loop 3x None
Skyscraper 160 x 600 20k max. 30k max. 15 sec or Loop 3x None
Super Button 210 x 120* 20k max. 30k max. 15 sec or Loop 3x None
*Available with the purchase of another ad unit

Rich Media Ad Formats

Ad Unit Initial Size / File Size Additional File Size / "Polite" Download Expanded Size on Mouseover In-Unit Video (recommended maximum) Control Must-Haves Flash Specifics
Leaderboard 728 x 90
40K		 2.2 MB additional (extra bandwidth to be paid by advertiser) Extension panel size = 728x270 15 sec of animation OR 30 sec of video Audio on/off
Video stop / play / pause
IAB Standard close box (32x16 pxl)		 18 frames per sec.
Minimum player version 6
Big Box 300 x 250
40K		 2.2 MB additional (extra bandwidth to be paid by advertiser) Extension panel size = 300x250 15 sec of animation OR 30 sec of video Audio on / off
Video stop / play / pause
IAB Standard close box (32x16 pxl)		 18 frames per sec.
Minimum player version 6
Skyscraper 160 x 600
40K		 2.2 MB additional (extra bandwidth to be paid by advertiser) Extension panel size = 160x600 15 sec of animation OR 30 sec of video Audio on / off
Video stop / play / pause
IAB Standard close box (32x16 pxl)		 18 frames per sec.
Minimum player version 6

Additional Ad Positions

Ad Unit Size File Size
(GIF/JPG)		 Flash Size
(Flash)		 Animation/
Looping		 Border
Calculator Group Sponsor* 234 x 60 GIF, JPG or Flash 30k max. 15 sec or Loop 3x None
Scrolling Java Ticker* 468 x 60 GIF, JPG or Flash 30k max. 15 sec or Loop 3x None
Email Alerts* (big box ad) 300 x 250 Animated or static GIF 30k max. n/a None
Portfolio Action Button* 120 x 60 GIF, JPG or Flash 30k max. 15 sec or Loop 3x None
*Introductory Pricing - valid until June 2008

Other ad formats considered on a request basis, including:

  • Advertorials
  • Site and section sponsorships
  • Customized campaigns

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Contact us

Please contact Marnie Michener:
Email: Marnie.Michener@tsx.com
Phone: (416) 947-4284

24/7 Real Media Inc. provides online advertising sales and management services for the tsx.com web site. For more information contact please call Robyn Beder at (416) 966-2542 ext. 230.

Sales Contact

Marnie Michener
Marnie.Michener@tsx.com
(416) 947-4284

Ad Specification

Click here for expanded ad specifications guidelines.

Click here for expanded instructions for Creative Submission.

Click here for more information and the TSX Group Online Advertising Policy and Guidelines.