Back to the Learning Academy.

How to target influencers?

Why is influencer marketing suddenly so popular? With the rise of social media, it's never been easier to connect with people and audiences all across the globe.

Additionally, 70 percent of millennial consumers are influenced by the recommendations of their peers in buying decisions according to an influencer marketing survey conducted by Collective Bias.

To learn more about targeting influencers, read Cision's article

Related Articles

Buyside Breakdown Part 2: Exchange Traded Funds

Buyside Breakdown examines four types of investors, their influence on listed companies, and tactics to target them. In part 2, we focus on Exchange Traded Funds.

The transformative power of the CSRD - Part 3: Pulling thousands of companies into its orbit

The passing in the EU of the Corporate Sustainability Reporting Directive (CSRD) is forcing a step change in corporate sustainability reporting that may well transform how sustainability is embedded into business.