Back to the Learning Academy.

How to target influencers?

Why is influencer marketing suddenly so popular? With the rise of social media, it's never been easier to connect with people and audiences all across the globe.

Additionally, 70 percent of millennial consumers are influenced by the recommendations of their peers in buying decisions according to an influencer marketing survey conducted by Collective Bias.

To learn more about targeting influencers, read Cision's article

Related Articles

Fall 2025 Conference Highlights: A Company Services Recap

The past few months have been marked by significant activity for the TSX Company Services team. We have consistently focused on supporting our listed issuers by delivering unparalleled exposure, education, and connections, thereby driving their continued success. We are proud to serve as their partner in growth.

Perception vs Reality: Behind the Headlines of Canadian ESG Investor and Disclosure Trends

Amid headlines suggesting retreat, parallel regulatory shifts in the United States and Europe, and rising legal scrutiny under Canada's Bill C-59, which introduces penalties for unsupported environmental or sustainability claims, Millani's analysis tells a more nuanced story.