Back to the Learning Academy.

How to target influencers?

Why is influencer marketing suddenly so popular? With the rise of social media, it's never been easier to connect with people and audiences all across the globe.

Additionally, 70 percent of millennial consumers are influenced by the recommendations of their peers in buying decisions according to an influencer marketing survey conducted by Collective Bias.

To learn more about targeting influencers, read Cision's article

Related Articles

Participate in Canada Climate Week Xchange

This November, organizations across Canada will host a series of events focused on climate-related challenges and opportunities for the first Canada Climate Week Xchange (CCWX). To stay informed about these events and other climate news, we encourage you to subscribe to the CCWX newsletter.

Coordinated Disclosure: How to Align Your Press Release with SEDAR+ and EDGAR Filings

When your company’s earnings news hits the market, stock prices can react in milliseconds. In today’s high-speed environment, alignment between your press release and corresponding SEDAR+ or EDGAR filing is more than a best practice. It’s a strategic imperative.