Back to the Learning Academy.

How to target influencers?

May 25, 2020
Cision
Corporate Access, Investor Relations, Disclosure

Why is influencer marketing suddenly so popular? With the rise of social media, it's never been easier to connect with people and audiences all across the globe.

Additionally, 70 percent of millennial consumers are influenced by the recommendations of their peers in buying decisions according to an influencer marketing survey conducted by Collective Bias.

To learn more about targeting influencers, read Cision's article

Related Articles

November 28, 2025
Millani

Perception vs Reality: Behind the Headlines of Canadian ESG Investor and Disclosure Trends

Amid headlines suggesting retreat, parallel regulatory shifts in the United States and Europe, and rising legal scrutiny under Canada's Bill C-59, which introduces penalties for unsupported environmental or sustainability claims, Millani's analysis tells a more nuanced story.

November 3, 2025
TMX Group

4th Annual TSX Connects: Bridging Issuers with Retail Capital

The 4th Annual TSX Connects event, hosted in partnership with RBC Dominion Securities, brought together six leading TSX-listed companies and a room of RBC portfolio managers and investment advisors from across Canada, creating a direct link between public issuers and the retail capital channel.

TMX Group Limited and its affiliates do not endorse or recommend any securities issued by any companies identified on, or linked through, this site. Please seek professional advice to evaluate specific securities or other content on this site. All content (including any links to third party sites) is provided for informational purposes only (and not for trading purposes), and is not intended to provide legal, accounting, tax, investment, financial or other advice and should not be relied upon for such advice. The views, opinions and advice of any third party reflect those of the individual authors and are not endorsed by TMX Group Limited or its affiliates. TMX Group Limited and its affiliates have not prepared, reviewed or updated the content of third parties on this site or the content of any third party sites, and assume no responsibility for such information.

Copyright © 2025 TSX Inc. All rights reserved.