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Targeting in a virtual world: Accessing new pools of investment and increasing demand among institutional investors

November 20, 2020
IR Magazine
Corporate Access, Investor Relations

Initially recorded October 2020

How to approach targeting in a volatile market that's risk averse? Discuss the alternative sources of capital that are available and how IR teams can better access them in the new normal. The panel explored how the pandemic had changed the investor outreach landscape, how to adapt your IR campaign, guidance, marketing strategies to engage investors, running virtual meetings effectively and getting through to generalist investors in Canada, US and Europe.

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