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Highlighting Owned and Earned Content
October 21, 2021
TMX Group
Investor Relations, Disclosure, Corporate Access
How can you best tell your story and reinforce your value proposition to the investment community? In Part 5 of this series, we are exploring content, both owned and earned, that can be used as part of your investor relations strategy.
Highlighting Owned and Earned Content
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To understand where public relations and investor communications are headed, we analyzed over 39,000 press releases distributed in 2025. The data is clear: success now depends on a careful balance between AI-readability and human trust.
