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Attracting Retail Investors

March 7, 2025
TMX Group
Investor Relations

The Exchange Feed Podcast
Season 6, Episode 2

Retail investor engagement is an important part of any IR strategy. In this episode of The Exchange Feed, find out which key tools and tactics industry experts are using to attract retail investors.

Key Takeaways

  1. Key Tactics: Investors want to feel heard. Listen intently, respond quickly and consistently, tailor your messaging to the investor and meet them where they are.
  2. Storytelling: Ensure that your company's value proposition stands out and resonates with investors. Learn how to make your pitch stand out in the full episode.
  3. Leveraging Social Media: Understand your audience and build your social strategy around that demographic. The more you need to push information to investors, the more you should be budgeting for IR.

If you would like to listen to the full Podcast, click here.

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