Back to the Learning Academy.

Attracting Retail Investors

March 7, 2025
TMX Group
Investor Relations

The Exchange Feed Podcast
Season 6, Episode 2

Retail investor engagement is an important part of any IR strategy. In this episode of The Exchange Feed, find out which key tools and tactics industry experts are using to attract retail investors.

Key Takeaways

  1. Key Tactics: Investors want to feel heard. Listen intently, respond quickly and consistently, tailor your messaging to the investor and meet them where they are.
  2. Storytelling: Ensure that your company's value proposition stands out and resonates with investors. Learn how to make your pitch stand out in the full episode.
  3. Leveraging Social Media: Understand your audience and build your social strategy around that demographic. The more you need to push information to investors, the more you should be budgeting for IR.

If you would like to listen to the full Podcast, click here.

Subscribe to The Exchange Feed Podcast on Apple Podcasts and Spotify to get the latest episodes as soon as they air!

Check out TMX Group's Learning Academy page for similar content and sign up to receive our bi-weekly newsletter for event announcements, thought leadership and product updates.

Related Articles

November 3, 2025
TMX Group

Schachter "Catch the Energy" Conference Recap

TSX has proudly partnered with the Josef Schachter ‘Catch the Energy Conference’ since 2019. This year's conference, held on October 18, 2025, in Calgary, was an overwhelming success, featuring over 30 TSX and TSX Venture listed companies in the energy, cleantech, and critical materials sectors.

September 2, 2025
TMX Newsfile

EDGAR Next Registration Deadline: Final Checklist

The EDGAR Next deadline is only weeks away. On September 15, 2025, the SEC will switch to its new system, and companies that haven’t completed enrollment risk being unable to file. This article is a practical transition checklist—highlighting what’s changing, the steps to take now, and the last-minute pitfalls to avoid. Following these steps will keep your filing schedule on track and ensure you move into EDGAR Next prepared and confident.

TMX Group Limited and its affiliates do not endorse or recommend any securities issued by any companies identified on, or linked through, this site. Please seek professional advice to evaluate specific securities or other content on this site. All content (including any links to third party sites) is provided for informational purposes only (and not for trading purposes), and is not intended to provide legal, accounting, tax, investment, financial or other advice and should not be relied upon for such advice. The views, opinions and advice of any third party reflect those of the individual authors and are not endorsed by TMX Group Limited or its affiliates. TMX Group Limited and its affiliates have not prepared, reviewed or updated the content of third parties on this site or the content of any third party sites, and assume no responsibility for such information.

Copyright © 2025 TSX Inc. All rights reserved.