Search results will open in a new window on TMXMoney.com.

Back to the Learning Academy.

How to target influencers?

Why is influencer marketing suddenly so popular? With the rise of social media, it's never been easier to connect with people and audiences all across the globe.

Additionally, 70 percent of millennial consumers are influenced by the recommendations of their peers in buying decisions according to an influencer marketing survey conducted by Collective Bias.

To learn more about targeting influencers, read Cision's article

Related Articles

Investor insights for issuers during a time of uncertainty (4-part series)

IHS Markit shares direct investor feedback on 4 key topics related to the COVID-19 crisis. This series highlights investor evaluations of, and engagement with, corporate issuers during this time of uncertainty.

Reflecting on 50 Years of Earth Day

This year marks the 50th anniversary of Earth Day; a movement born out of necessity to bring attention to society's treatment of our planet. In honour of the event, the article highlights some clean tech companies that have been able to grow and expand thanks to both the capital markets and government programs.